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Atlas Fine Wines Broking Service


Broking fine wine often raises questions on quality and condition of stock as well as the fairness of the price. At Atlas, we only purchase pristine stock and ensure that visual condition checks are carried out upon arrival in our bonded storage facility. When a client decides to sell a wine via Atlas, we provide complete transparency on the sale; the Atlas Market Price (the sale price) is clearly identified on all reserve listings and Atlas’ margin on the eventual trade is clearly identified at the outset. 

Buying from Atlas

Atlas purchases wines from a number of suppliers including merchants, brokers and producers. We only buy from secondary sources with whom we enjoy mutual trust and rapport.

Fine wine requires correct storage at all times as this can influence longevity and future value. We therefore only purchase wines from reputable sources. The majority of secondary market stock that we trade is physically available in Europe and where we do purchase wines en primeur, we are only purchasing via respected négociants or direct from producers.

Additionally, we broker wines from our private client reserves and purchase via Liv-ex, the online trading platform for fine wine merchants. It should be stressed that the quality of previous storage and the condition of each individual case is established prior to an offer being made.

All stock purchased by Atlas is checked upon receipt with our storage providers. 

At Atlas' storage provider, highly trained staff check and verify stock as it arrives in our temperature controlled reserves. Should an unexpected  issue arise, it is relayed to Atlas’ office-based stock controller who then investigates the circumstance and brings it to a satisfactory resolution. In the rare instance where any stock fails to meet our exacting standards, it is returned to the supplier and Atlas purchases elsewhere to fulfil the order. 

Atlas sells wine by the original case and avoids re-packed stock, loose bottles or cases which have been exported overseas. 

The vast majority of our wines are sold in bond, although we will offer well-stored, duty-paid stock when we can be assured by the quality of previous storage conditions. Re-packed cases and loose bottles are very much the exception to our model and will be flagged accordingly should we choose to offer such stocks. We do not handle any stock which has been exported to either Hong Kong or the United States as such travel can impact the overall quality of the wine and we do not deem this to be a risk worth taking.

Selling your own stock via Atlas

Atlas draws data from the industry exchange, Liv-ex, and other market indicators, applying Atlas algorithms to set our own Atlas Market Price. 
Efficient broking is only possible by arriving at a market price. Some wines are more liquid and thereby more easily valued than others. To accomplish this task, we use the various prices tracked by Liv-ex and relate them to other pricing sources to then arrive at an Atlas Market Price spread. When offering particular wines or issuing a broking quotation, we manually check market pricing to ensure the accuracy of our pricing data before arriving at a definitive price.

While the Liv-ex Market Price is a good indicator of market conditions, it does not necessarily reflect the reality of trading the specific wine at that specific time. The Atlas Market Price seeks to take into account current trends, liquidity and general positioning of the wine.

Atlas’ broking system provides the client with confidence in the sales price.
When agreeing a contract for sale, we market the wine at the Atlas Market Price, as described above. Less our standard margin, the Atlas Market Price provides a net proceeds level. 

Should the market rise and fall, we simply take a fixed percentage on the eventual sale price. This system is efficient, meaning that if we sell your wine for a higher value, you net a higher figure. Should the market fall below the reserve proceeds level, the case is suspended from sale and we will contact you to revisit the pricing. We will also on occasion agree to purchase wine outright from the client at an agreed price.

Atlas data is updated daily to reflect market price movements as they happen.
Although the fine wine market is not considered to be notably fast paced, the Atlas Market Price spread is updated daily. All pricing data is made available within a client’s account online so that a client can gain a real-time view of the cash value of their holding, showing a low and a high valuation. It is our aim to provide all of the details needed for you to understand the value and performance of your collection.

Our broking lists are circulated globally across our database of fine wine merchants and private clients.
We have invested considerable time and effort in extending our circulation list so that broking stocks are marketed to our ever-growing database across the globe. We also utilise the Liv-ex trading platform to increase the exposure of our stock.


  • Atlas only purchases from those merchants with whom we trust;
  • All stock purchased by Atlas is checked upon receipt with Vine International and LCB Vinothèque, our storage providers;
  • We sell wine by the original case with few exceptions;
  • We draw data from Liv-ex to set our own Atlas Market Price;
  • Our data is updated daily to reflect the current market;
  • Our broking system provides the client with complete confidence in the final sales price;
  • Our broking lists are circulate globally.

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Atlas Fine Wines Ltd. 

4-5 Castle Court  
London EC3V 9DL
T: +44 (0) 20 3017 2299
F: +44 (0) 20 3017 2290